Comparing and contrasting two lifestyle magazines Essay

The mass media has over the years evolved to what several(prenominal) quite a little judge as the carriage we think. No longer has everyone got their suffer intellection but they argon conjured by adverts and promotions. People atomic number 18 classed into polar classs with their opinions reflecting their own accord, thus including what they look wish, what they do and who they be. With each new stereotype category arrives a new modus viv stop overi for people to follow. People arrive at now taken lifestyles into their own (this is known as materialism) and identified their stereotype by indicating this to the public through the medium.Magazines are a bang-up way to arouse lifestyles because they are easily accessible through retail, any mental of lifestyle can be promoted as the amount of time concepts are simply barred by the levels of creativity and magazines can target a certain type of auditory sense and still sell rather than be obliged to target a mass audi ence such(prenominal) as TV. Editors play a big part in how the lifestyle is fight in any magazine. The editors view reflects the lifestyle, especially if it is a large selling magazine.It basically follows the theory of how media controls our opinions which relates to the trend or whats hot or not. Advertisements within magazines also reflect the lifestyle itself because a business wouldnt really promote their products in contradictory locations that would not attract consumers. I have chosen Adobe Photoshop enchiridion (APH) and clangoring Hits as my magazines to compare and contrast. APH is a magazine for weather vane grade designers.It fork ups you how to make graphics using Adobe Photoshop (a prevalent software with blade site designers). As this software be a lot of cash (i500+) and not many people choose to use extreme personalized graphics on their web sites this is not a popular lifestyle as otherwises this magazine does not sell to a large audience.Smash Hits is a popular magazine on pop music lifestyle. It costs a third less than APH and has a much larger audience. It principally targets males and females of 9 16 years of age. Pop music is hard to come apart because of the amount of different kinds of music such as jazz, blues, metal, rock, dance and so on but Smash Hits generalises pop music as what is in the charts and fashioning an impact on the teenage public.This is a good way to promote a magazine because it constantly keeps up to date with celebrity lifestyles and gossipmonger. People like keep track of what their favourite celebrities are doing because they dupe them as role models in how they themselves can become just like them. APH has gossip on what kinds of talent is currently hitting the art location of the computer foundation. Web site designers like to be individual in their work so they dont follow the vade mecum religiously but use the ideas to apply to their own graphics. This kind of editorial has a weak concept but a good reaction.The ideology is to show people how to make attractive images that relate to the current trend of web arts but the reaction is to use these guides to work alongside web designers own arts. The language used in APH is complex in a computer literate fashion. Throughout the magazine there are dread(a) eye catching images. The front cover perpetually has the just approximately evoke image in the handbook because this is the main advertisement for the magazine. If the image looks good then people are much(prenominal) likely to buy it because they go out suggest that the producers of the magazine knows how to make attractive art.They try to shorthand most of the content because they repeat words over and over again in the tutorials. Smash Hits language is Basic English this is to make it easier for the younger audience to interpret the magazine. Many of the images in the magazine are pictures of celebrities with more rivet on whoever is in the public ey e. The graphics are large and braw this is scant(p) on the eye and attracts attention to it because of the primary colours reflecting shoot the opposite colours (i. e. black and white, red and blue, yellow and blue etc.) When you hear your favourite artist sing a song you fly the coop to sing along with it (in public or not), APH is like a handbook of lyrics to songs and people read off these lyrics and use it to write their own songs. This is the major difference between the two magazines. One is aimed at artists and the other is aimed at the pop music market. The readerships are bound to differ. Therefore the editorials are talented to prune with their target audience. Although they are different in lifestyles they do constituent comparisons.The magazines both target male and females and the conventional layout incorporateing of front scallywag, contents page, editors words, garner page, main articles, interview and then a page at the end on next months contents. The c osts of the magazine diverge of each other, as there is more money in the music industry than in the web design industry and many other industries. The fact that the magazine only idealises on pop music means that it will always have a large audience of people that follow popular music, which tend to be a younger audience who have as yet to develop a taste in different kinds of music.More and more people are getting into web site building because it is easy and cheap. People can make their own reflections of lifestyles in their own impressions on their web pages. This then attracts other people and the acceptance into a beau monde is then established (because as people know, there is a website for everything). The monopolization of the computer market by Microsoft means that the variety of software obtainable is limited. Denoting that the amount of different advertisers available to the publisher are limited, consequently make the magazine highly priced.The advertisement in any magazine commonly reflects the lifestyle that the magazine idealises. In APH the adverts are about other computer software that work in cooperation with Adobe Photoshop. These adverts are scattered throughout the magazine in a variety of sizes depending on the quality and popularity of the products. The only other adverts are of other magazines published by future make (the magazines publisher) that focuses on magazines that have a passion with media. These tend to be whole adverts about 20% of the magazine is do up of adverts.Smash Hits is made up of 50% of editorials and the rest are adverts. This makes the magazine cheap to buy. The adverts are scattered throughout the magazine and they are all of products and services that justify their readership. For example, there is a NSPCC advert at the bottom of the letters page NSPCC is the National Society of Protection against Cruelty to Children, which is obviously targeted at children. The adverts consist of music albums of pop ba nds and the other magazine that the publisher publishes also throw in the magazine on full pages.Smash Hits normally comes with freebies such as a single or extra miniature books that are sealed onto the front cover. APH came with a guide to how you can dual prime your system with Linux and Windows it also came with a disk with Linux on. Freebies are popular with magazines because people like to think that they are getting more than what they paid for. This makes the consumer more likely to buy the magazine because of this give away offer. Lifestyle magazines cannot represent a lifestyle completely it just shows a reflection of an opinion on its chosen lifestyle.A person cannot instantly know about new trends instantaneously, they need to be told about them through the media or other forms of communication. This is why they buy magazines on their favourite lifestyles and to learn about what their world is up to. Lifestyles are endorsed as guidance for people to lead and equal the ir lives. They are popular with people because it allows them to belong to a society. With this self effect of acceptance it gives people a push through life. This can be related to pietism as where people follow a religion in credence of swear and these lifestyles can be seen as hope to be accepted into society.