Coca Cola Essay -- Business and Management Studies

Coca dummyThis essay is regarding the most famous soft soak up in the sphere Cocagenus locoweed. Coca sens was invented by Dr. John Pemberton on may 1886.Pemberton mixed the combination of lime, cinnamon, coca leaves, andthe seeds of a Brazilian shrub to generate the beverage. As time goes by, Coca locoweed company has already hold out the worlds largest company and the leaderof soft drink producers. wherefore the company did so successful over onehund rubicund long time? Besides the savvy that the product is very tasty, anotherimportant reason is the companys marketing strategy. The 4 Ps (i.e. product,price, place, promotion) ordain be talked about as following.PRODUCTThe Coca Cola troupe has almost 400 dishonors of beverage. It marketsfour of the worlds top five soft drink brands (Classic, Sprite etc).Consumers in nearly 200 countries enjoy The Coca Cola companys products every day.The original and the best sell brand is Classic. It probably is themost peoples first ch oice. However, The Company does not rely on solelybrand it is keep developing impudent brand to satisfy consumers need. Forinstance, in response to the burgeoning popularity of low-carbohydrate diet, Coca Cola developed a low-carbohydrate alternative to vitamin C classic, which iscalled Coca Cola C2. It went on sale in Canada in August 2004. Brandrecognition is in any case important. Coca Cola uses white text on a red background, with the words being quite bold. It is really attract consumers. There atomic number 18varieties types of packaging available, such as 2 L store package, 1 L bottle package 24 stub package, 12 can package and 8can package etc. Usually, most 1 Lbottle packages are sold in vending machine.PRICECoca boob is based on adaptive pricing strategy. It allow differentstores put in different prices. It overly uses odd pricing strategy. Forexample, a 24-can package of Coke classic is $8.99 rather than $9.00. 2L Coke classic is $0.99, and so on. Sometimes, Co ke offers additional prices, like if customers buy three 12-can packages Coke for only $10.00. Coca Cola can creates low price, because it recycles the used cans, and has high-tech production line with grand production.PROMOTIONCoca cola has some impressive advertising on TV. And, there is somecontests for customers. For example, the company set a couple of gazillionprize, after customers purchased Coke, the... ... as original one. The price of the Coke productmay keep constant, even though the Coca Cola company entrust face inflationproblem. In the mean time, the high-tech producing line should deem over oldone, and reduce the cost as low as possible, then, using cost-oriented pricingstrategy. It exit let Coke classics price more competitive to appealmy target market. I will make the promotion in happy and peaceful style. Sportscan also used in promotion, for example, young adults favorite sport-hockey. With the increasing young adults population, I will use intensivedistri bution, and put Coke classic into as many place connected with youngadults as possible such as restaurant, bars, and postsecondary school, and soon. It is possible to gain more Market share. whole works CITEDStatistics Canada Home Page. 28 July 2004. Statistics CanadasInternet Site. 9 October 2004 .Coca Cola Home Page. 2003. The Coca Cola Company. 9 October 2004The Beverage Net exercise Home Page. Beverage Digest/Maxwell RanksU.S. Soft Drink constancy for 2003. 4 March 2004. BevNET.com,Inc. 9 October 2004. http//www.bevnet.com/news/2004/03-04-2004-bevdigest_maxwell_2003.asp.