British Sky Broadcasting Limited Essay Example for Free

British Sky Broadcasting Limited EssayThe share price calculated for BskyB victimisation the equilibrium income evaluation model is 3.72, which is 5.64 below the market share price of around 9.36. Reason for much(prenominal) depleted share price is that the profits reported by BskyB are non faceing the advert of the equity pileus and hence valuing the BskyB stock on the stem of reported profit for the period doesnt show the true and fair view of BskyB share price. The price calculate by utilise the residual income valuation model is showing that how the cost of equity capital has affected the profits of BskyB and thus reporting a decreased value of the bon ton and for the share price as well. Operating income predicted on the basis of the growth rate is showing a constant increase in the operating income in the future(a) period. It is very important for BskyB to achieve a higher rate of growth in revenues which leave alone finally gives rise to the need of inves ting in BskyBs operating assets and thus both variables leave behind hold on up with the increased value of company per share for the conterminous period foretaste. As the value of company is equal to the net present value of future cash flows discounted at take away rate of reproduction to the investor. So the company should try focusing growth in its revenue rather than expending its fear in the UK and around the globe.Return on net operating assets of BskyB is desirewise decreasing in the next three years period. The decrease is miner but this is a sign that BskyB could be in to a greater extent depressed financial conditions if attention is not paid to the growth rate of revenue. As in the in a higher place graph the return on net operating assets has been dropped from 49.00% to 48.99%. As the investors are much interested in the future prospects of the company rather than the historical performance of company. At first instance the investor will forecast the value of its enthronement and if the investment is generating some additional amount on their investment and if investment is not generating any additional return on it then they will consider the alternative company to invest. pursuance would be the basic assumptions1- The stock price can be predicted by using the residual income valuationmodel. 2- The relationship of current stock price and between the predicted share prices is significant. 3- Share piece of BskyB calculated using the residual income method divided by the current share price is more reliable and appropriate as compared to the book value of stock divided by the current value of stock. 4- The cost of capital will remain the same in the period under forecast which is 5.73%. 5- Terminal value will grow at the rate of industrial sector growth which is 4.00%. 6- Tax rate will not change.7- Company will invest continuously in its operating assets. Investment recommendations1-As BskyB Vodafone are already partners, Vodafone has its guest lascivious and the BskyB has the numerous type of entertainment and various license for the sports events. Recently the BskyB has announced that for the upcoming association football league season the company has spent 299 gazillion pound. If company sign a contract with Vodafone to show its direct broadcast to the Vodafone users than it will not only enhance the customer base of BskyB but will also promotes its sport beam channels. (Thomson, 2014) Moreover, this could be more beneficial if the company also provides high further broad band services to its Vodafone customer on a very cheap rate by introducing some attractive sport events covering packages.As the company has a strong customer base of 4.9 million. This will surely be increased by taking over this investment opportunity. Because the competitor at that place is capturing the market share very rapidly (British Telecommunications) and due to BT BskyB has lost 1.5 billion pound of its value in November. S o it is much vital for BskyB to maximize the revenue by investing in secure opportunities. (PLUNKETT, 2014) 2- British Sky Broadcasting Group Plc, known as BskyB, (BSYBY.PK,BSY.L), Friday said it agreed to invest $8 million in Luminari Capital, a venture capital fund focusing on engine room and media startup companies that enlist within the theme of innovation in video. This investment is expected to aid Sky to choose germane(predicate) startup companies to partner with in the future. (British Sky To Invest $8 Mln In Luminari Capital fast Facts, 2013)As the broadcasting industry needs continuously development and up gradation of its broadcasting technology and thus it will need investment to achieve that level of competitive broadcasting to compete within the industry and make keep its distinctive position in the UKbroadcasting industry. Furthermore, UK film industry has also called for investment from BskyB of 20 million pound annually this is major part of the annual investm ent in the UK film industry which signifies the position of BskyB in the UK broadcasting industry. (Macnab, 2014) As the strategy of BskyB has always remain customer focused and the company has always aimed high to serve its customer with its robust and highly innovative broadcasting technology, from a long period the company has reaped the fruits of its consumer focused strategies.So a lucre the company has the opportunity to gain several film licenses by dominating is position to generate considerable cash flows in future. already the company is the choice of around 40% of the British canhold and such continuous significant investment opportunities can turn the ship of BskyB around the globe. 3-As the company is in the industry in which it is required to concord a research and development for its broadcasting equipment. Currently the company pays a large portion of its earning to the supplier for the payment of equipment which it has purchased time to time. If the company inves ts in such a operating facility which is well furnished and has the capacity to produce the all tangible broadcasting equipment and as it will also have its RD part then off course it can innovate its products in house and frequently.This will also be considered as separate revenue generating business segment of BskyB which will ultimately increase the companys potential to increase its revenue in upcoming periods. BskyB can also sell those in house broadcasting equipment to other organizations operating under the umbrella of the broadcasting. More over a company like BskyB must also consider the investing in the other competitors as it has already invested in some(prenominal) other media and broadcasting companies. this will help the company in a manner, if in a certain year the company remains unable to show increase in its revenue it will be compensated by earning revenue from its short term or long term investments.ReferencesThomson, A. 2014. Vodafone Said to question Sharin g Broadband With BSkyB in U.K. online 20 January. Available at http//www.bloomberg.com/news/2014-01-20/vodafone-said-to-discuss-sharing-broadband-with-bskyb-in-u-k-.html Accessed 31 expose. PLUNKETT, S. 2014.Vodafone, BSkyB in talks to curb BTs broadband reach report. online 19 January. Available at http//uk.reuters.com/article/2014/01/19/uk-vodafone-bskyb-idUKBREA0I09C20140119 Accessed 31 March 2014. British Sky To Invest $8 Mln In Luminari Capital Quick Facts. 2013. online 15 November. Available at http//www.rttnews.com/2224924/british-sky-to-invest-8-mln-in-luminari-capital-quick-facts.aspx Accessed 31 March. Macnab, G. 2014. UK panel urges broadcasters to invest. online 23 January. Available at http//www.screendaily.com/news/uk-panel-urges-broadcasters-to-invest/5065719.article Accessed 31 March.