General Motors

Is origin onlyy engaged In the production of vehicles. It designs, manufactures and merchandises car, trucks, and other automobile parts completely over the world. GM has a strong stigmatise portfolio gives It significant rivalrous advantage. However, sustained decline in light vehicle sales as a result of increasing durability of vehicles and weak economic qualified pressure on the overall performance of the connection. strengths Global battlefront hot vision and strategy Strong brand portfolio Strong presence in china weaknessHigh exist structure Brand dilution Bureaucratic culture simple machine recall Knowledge of mansion mart 4 vigorous performing brands Threats Opportunities Positive posture toward green vehicles Fluctuating fuel prices Increasing fuel New emission standards prices Changing node needs Growth with acquisition rising slope raw material prices Intense competition central rates Strengths Global presence, GM was the leading auto manufacturer in te rms of sales for 77 long time until 2007. The business has grown its presence In the world and is now operating in 157 countries, while its Chevrolet brand reached world record sales (4. million units). New vision and strategy. afterward 2008 bailout. GM has experienced major changes and reorganized the way it does business. New members were institute to the firms management team with Daniel Akerson as the CEO. He shook GMs bureaucratic organizational culture and introduced new strategy and visions to the business, GM became smaller but leaner and is becoming more. Strong brand portfolio, GM shortly sells 18 automobile brand to satisfy as many customer needs as possible. The most popular brand are Cadillac, Buick GMC, and Chevrolet that sells really well In USA and china.Chevrolet reached global sales record and interchange 4. 95 million units in 2012. Strong presence in China, China is the bangingst automotive market and Is an emerging economy that grows steadily. It is al so the second largest market for GM in terms of vehicle units sold. An early entrance into China, well performing partnerships and local Buick brand are the main reasons why GM has a strong billet in Chinas automotive market. Knowledge of home market, GM is the largest car manufacturer In US and currently holds more than 18% market share. 1 OF3 I nls Is malnly Oue to extensive Knowledge 0T market ana Its consumer. well performing brands, GMs has one of the highest cost structures compared to all automobiles manufacturers. GMs Cadillac, GMC, Chevrolet, and Buick are among the popular brands in US and China and brings in more than 80% of all General Motors sales. Weakness High cost structures, GM has one of the highest cost structures compared to all automobiles manufacturers. GM costs are driven by its magnanimous employee compensation and pension plans. Although GM has reduced its cost after 2008 it good-tempered has a lot to do to become cost competitive.Brand dilution, GM cont rols 18 automobile brands that vary in quality and are sold in separate markets. With so many brands in sales, customers find it hard to discern which brand belongs to GM family, as only one of 18 brands press out GM letters. The result is subvert GM brand awareness. Bureaucratic culture, before reorganization in 2008, GM was infamous for its rigid culture and structure. Since them, the company has made some cultural and structural changes but should continue improve as it isnt as quick as it competitors in reaching to everlastingly ever-changing environment.Car recall, last year, General Motors ecalled 119,000 pickups receivable to missing hood latch. The very(prenominal) year it had to recall it Chevrolet volt and fix battery problems. Recalls are overpriced and damages brand reputation, oddly when the company announces them so often. Opportunities Positive attitude toward green vehicle, today consumers are more aware of the negative do (air pollution) caused by cars fu eled by petrol and diesel. Large quantities of C02 emission fervency greenhouse effect, and negatively impact the life on earth, and thus, consumers are more likely to buy new hybrid and voltaical cars hat fling less c02.Increasing fuel price, increasing fuel prices open up large markets for GMs hybrid and electric cars as consumers shift toward cheaper fuel types. Changing customer needs, by introducing new cars models, General Motors would be able to meet changing customer needs for smaller and more fuel-efficient cars. Growth through acquisitions, GM has successfully acquired many car companies in the past and should continue doing so to gain new skills assets and access to new market. Threats Fluctuating fuel prices, due to increasing extraction of shale gas, future fuel prices hould drop and fuddle electric and hybrid cars less attractive.GM would treat the project of hybrid and electric cars as losses, rather than perspective future cars. On the other hand, steeping fuel p rices would make current GM models less attractive to cost conscious consumer lower amounts of fuel. New emission standards, a new wave for stricter regulation on vehicle emission standards may negatively affect GMs finances. The corporate would arrest to invest large amount of money to comply with these new standards. Rising raw material prices, rising prices for raw metals will lift he cost for auto manufactures and result in squeezed earnings for the companies.Intense competition, for 77 years from 1931 to 2007, GM led global sales of vehicles, but lost its position in 2008 due to increased competition of cheaper and better quality cars, especially from Japan and South Korea. Exchange rates, China are GMs second largest market and the business earns huge profits there. Exchange rate fluctuations threaten GMs profits if the dollar would appreciate against Chinese renminbi.