Thursday, October 10, 2019
Cadburys Business Assignment Essay
The business that I have chosen to is Cadburys I have chosen to use the product will it is a well knows product that many people know and love, I have chosen this product because it has a very wide range of target audience and Cadburys is a well known business so information will be easy to access and to gather. The nature of the business is simple it is to provide sugary treats to the public the main target audience I would say would be children I would say from the ages of 4 onwards, the customers would be every one that likes chocolate they have a wide range of products such a cream egg this would appeal more to children than adults I would say as they adverts and the angle of the marketing addresses to children’s humour and to the nature of the commercial side of the business were as the product such a a dairy milk bar would appeal to a wider range of people such as adults as its simple and has very little child like qualities. The business brings out new products quite of ten so this would build on the companies reputation and would also help its sales figures as new products appeal to the customers curious nature as if a new product comes out that is advertised well, will make you want to try it and see what it is like, as Cadburys have a wide range of products there is pretty much a product for every one so the target audience is vast. Because of its large product range it will have more customers and because it has been around a long time this would mean that allot of people would have known about it and there for the audience and the people that buy the product will be greater than new businesses or newer businesses such as galaxy. The business Cadburys has existed since 1842 this shows the public that the business is a reliable and trust worthy business and obviously has a good range of products. Cadburys was founded almost 200 years ago and was opened by john Cadburys on bull street in Birmingham in 1824, he started of by making drinking chocolate then expanded by making chocolate and other products. Cadburys is a plc so it is a private limited company so this means it has public shares so the public would be involved in the business. The business is not based anywhere anymore but has business every were and this would make it a world wide company. The main competitors would be businesses such as galaxy and nesquik and other chocolate and sweat manufactures. My companies corporate aims would be to be able to make a healthy profit and be able to keep the business running at a high standard. The objectives of the business would be to be making lots of good quality chocolate and to be always be improving the quality of the chocolate and the recipes, other objectives would be to make their business fully fair trade as this would help the reputation of the business. Another objective would be to expand the business to have lots of stores world wide to increase the popularity of the business, doing this the business would need to make sure that they will be able to survive the market and make it an on going business. To create chocolate that appeals to all ages of the audience they do this by making sure that all of their ingredients are all at a high quality standard this includes fair trade products this would make their products more appealable to their target audience. Due to the nature of the business i think that they should cover some of the gaps such as creating more new products and possibly placing more Cadburys shop around the less populated areas around the country. I also feel as if Cadburys aims and objective are to do with the cream egg are easy and do able and make them accessible to smaller areas and smaller businesses such as corner shops. I have chosen Cadburys Cream Egg for my product that I am researching throughout my assignments, I have chosen this product as it is a noticed and a very well known brand and this product has been out for a while so there would be information to follow up on and to research about, this will be helpful with completing my assignments that I have been given, I have managed to find out allot about this business and this product so I am pleased with my decision. I am going to be finding out about the general aims and objectives for my chosen product that the business has set, I will also be discovering the SMART rule and I will be providing the basis for my marketing plan. I will be introducing this by using sections of the brief to make my plan, also researching the business. Cadburys used to be a family business and was running smoothly until the company went bankrupt in march 2010, since this Cadbury was acquired by Kraft Foods in March 2010. Kraft foods is an American based company that specializes in food such as chocolate and beverages. Kraft foods is a exceedingly good business earning around 1 billion dollars each year, and sells to over 170 different countries. Kraft foods is a public limited company. An aim is where the business wants to go in the future, its goals. It is a statement of purpose, e.g. we want to grow the business. A business aim is the goal a business wants to achieve. A primary aim for all business organizations is to add value and in the private sector this involves making a profit. More strategic aims include expansion, market leadership and brand building. A business o Objectives within an organization are established at a number of levels from top level corporate objectives, down to team objectives and individual objectives that create a framework for operational activities. These are often translated into targets which help to motivate staff in reaching short-term goals. Objectives therefore provide a clear structure for all of the various activities that an organization carries out. By measuring how well an objective has or has not been achieved, managers can make necessary changes to their activities to ensure progress and achievement of the stated objectives are made within the timescale allocated objective is a detailed picture of a step you plan to take in order to achieve a stated aim. A way to create this would to use the SMART rule.. Specific – clear and easy to understand. Measurable – i.e. able to be quantified. Achievable – possible to be attained. Realistic – not ‘pie in the sky’. Time bound – associated with a specific time period For example†¦. The aims of Cadburys are 1. Improving farmer incomes by helping farms to increase their yields and produce top quality beans. 2. Introducing new sources of rural income through microfinance and business support to kick start new rural businesses and introduce additional income streams such as growing other crops. Developing communities by helping them meet their own goals and improve rural life. For example, by supporting health through building wells for clean, safe water; education, through schools and libraries; and the environment through bio-diversity projects. 4. Working in partnership a pioneering model led from the grass roots. Farmers, governments, NGOs and international agencies work together to decide how the funding is spent and work with local organizations to turn plans into action. Cadbury is an international company that make, market and sell exclusive brands chocolate. Cadbury have achieved this effectively for over 200 years. The reason they are so successful is because they have a apparent and a clear understanding of the requirements and needs of their consumers, customers and other stakeholders. SMART stands for .. †¢Specific †¢Measurable †¢Achievable †¢Realistic †¢Timed Smart means objectives- they break up the aim into small do able task’s to make the job easier and achievable. Specific – Objectives should specify what they want to achieve, For example a soft drinks company may want to achieve 3% market share in 12 months. Measurable – You should be able to measure whether you are meeting the objectives or not to continue to run your business in a organised and professional manor, for example a market share over 12 months means that each month market share targets can be measured against a specific goal. Achievable – Are the objectives you set, achievable to be able to carry on your business plan, an example for this would be over a period of time such as one year 12 months you need to be able to know does the company have the resources, man power and finances to achieve the goal. Realistic Can you realistically achieve the objectives with the resources you have such as space finance and staff and equipment, and does the company need more time than 1 mouths to get to the standard that the owner want. Time- this would mean when you want to set a time for the objectives and aims that you have set yourself and the marketing there need to be a date and able to make it specific and achievable, such as some business set a 12 month business plan to achieve these goals. Marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in. They should also be linked to your overall business strategy for example if the business id doing well and the sales increase by 15% in the last year then you should set a business plan that will help boost encourage the market sales further for example leading out a new product or different advertising to appeal more the customers. This should follow the SMART rules. For Cadburys cream egg i would need to use SMART to make my business plan specific, measurable, achievable, realistic and timed, for example mine would be to boost market sales by 20% in 6 months by April 1st, i will do this by creating a new angle for the cream egg and make the advertising the product in a new way and maybe reshaping the product, for example such as Kellogg’s Special K they reinvented this product by advertising it so it would be a new slimming product it was targeted at women middle aged women as these area of people are the most likely to buy the product, this was effective and is now a top seller cereal. This is Realistic as i will have the eight resources and the finances to do this goal, this objective will be finished in 6 months time on the 1st of April 2012.
Wednesday, October 9, 2019
Fast food marketing to children Essay Example | Topics and Well Written Essays - 250 words
Fast food marketing to children - Essay Example Multinational corporations like McDonald’s serve millions of fast food daily, but some of their marketing strategies are unethical since they target children. Fast food marketing is unethical since it leads to future social problems such as unhealthy nation and high medical costs. In this case, the fast food companies and the entire country will lack healthy employees who can contribute to the economic development of the country (Boone & Kurtz, 2015).  The proponents of fast food marketing towards children assert that companies must meet their business objectives of ensuring high return to investors and thus it is possible to ensure responsible marketing towards children. Fast food marketing is thus ethical if it creates a balance between the commercial interests of the company and need to promote positive behaviour (Boone & Kurtz, 2015). In this case, fast food retail outlets such as McDonald’s have incorporated the meal components and need for physical exercise in their latest advertisements thus promoting healthy living.  The proponents of fast food marketing claim that there is high competition in the market and thus businesses should use aggressive marketing tactics to increase their revenues. In this case, fast food marketing is ethical as long as it adheres to the business regulatory framework regarding food advertisement (Boone & Kurtz, 2015). Fast food marketing to children is unethical since children lack the cognitive skills to understand the nutritional content and the healthy dangers of consuming such foods.
Tuesday, October 8, 2019
Learning and Development Essay Example | Topics and Well Written Essays - 3250 words - 1
Learning and Development - Essay Example The primary concern of the business is the human resource pool and as a store manager, Douglas Forbes should confront the business concerns and provide solutions. Problems of poor human resource pool of Fair Price Stores can be linked to the process of selection and hiring of its employees. If proper screening has been undertaken for the recruitment process, the human resource pool of the company should not have been a problem. To address the issue of poor level of supervisory skills, everything should start in the process where employees are being selected. The people are the most important asset of the business and effective human resource management can help establish an important strategic tool and sustainable competitive advantage for the company. As Douglas Forbes, I will be tackling the issues in a systematic manner. A human resource management process should deal with the problem of incompetency. Activities should be laid out for staffing the organization and sustaining high employee performance. Human resource planning should be given priority for a manager to ensure that the right number and kinds of people are in the right places at the right time that is capable of effectively and efficiently perform assigned tasks. It is evident that the current human resource inventory of the company lacks the essential qualities to help the business succeed. As a manager, a clear delineation of jobs should be done to help the employees understand their functions. The job description for each employee should be discussed to them for them to know the requirements of the job assigned to them, how it is done and the reason why it is done. It will guide the employee on their performance of their jobs. A job specification should be stated during the hiring process to provide information on the minimum qualifications that a person must possess to perform a given job
Monday, October 7, 2019
In what way does the Phaedo represent the completion of the Apology Term Paper
In what way does the Phaedo represent the completion of the Apology and Crito Discuss in relation to the problem of immortality, death, human freedom and knowledge - Term Paper Example Of all the reasons for completion, Socrates’ arguments about the immortality of the soul best condenses Phaedo. If Crito is the dialogue between an elderly Athenian friend named Crito and Socrates, Phaedo abstracts a scene of narration by Socrates’ cherished disciple, Phaedo. He was a spectator during Socrates’ final hour and death together with Simmias, Cebes, Crito, and Apollodorus. Even at his last moment, Socrates managed to provide reasons about conception and immortality of the soul after death, its relation to the body, and evidential existence of soul. Phaedo is the completion of Apology and Crito because it discusses something beyond death. One might argue that one’s life end when he faced death; Socrates argue that there is something more after the death of the physical body. He expounds this idea through arguments and discussion with his disciples. Upon reading Phaedo, one would be estranged why Socrates does not fear death and even exultant about it. This is because of his arguments about life, death, and soul. Socrates gives the strongest argument about full acceptance of death even if it’s due to execution or illness. Knowing that you’ll be facing death soon, one should not be reluctant to accept or deny it. We also do not have the right to commit suicide because we are God’s possessions. It is only God who have the right to His possession and it is only Him who could get the life He has given to us upon certain circumstances. Spending your life in Earth up until your last breath completes Apology and Crito as unleashing the soul is the superior of all. Upon analysis of Socrates’ arguments, the emergence of death signals the separation of the body and soul. It also embraces the reason that life and death cannot co-exist as life has the physical body while death unleashes the soul being trapped in the physical body. The onset of death is the key to separation
Saturday, October 5, 2019
Historical Points of Organizational Change Coursework
Historical Points of Organizational Change - Coursework Example Organizational change has its biggest paradox in the fact that its peak production period is probably time to start implementing significant change. Finally, there is limited knowledge on how to implement organization change. However, organization change is inevitable and must be managed in order to attain the best out of it. While planned organizational change occurs according to steps, the real change does not. One historical perspective of organizational change is industrial and organizational psychology (Burke, 2009). In the time before and just after WWII, industrial psychology only dealt with military, industrial, and business organizations. Its major thrust dealt with testing and studies focused on efficiency and morale. Industrial psychology in the late 1940s to the early 1950s dealt with psychological test development and supervisory training. In 1953, Fleishman carried out studies to determine whether the behaviors and attitudes of the supervisors would change after a two week program. Two leadership actions were reflected by tests; initiation of structure and consideration of a leader’s subordinates. However, training can only be effective if the organization has the climate to support the training goals. Industrial psychologists have increased comprehension of organizational change during WWII and beyond. Another perspective into organizational change comes from the systems theory, introduced in 1950 by Van Bertalanffy (Langer et al, 2009). The theory approaches the organizations as interdependent parts with specific functions, as well as interrelated responsibilities. The emphasis with the perspective in organizational change is that real systems interact with, and are open to, acquisition of new properties via emergence, leading to continual evolution. Instead of bringing down an organization to its
Friday, October 4, 2019
Contemporary Issues in International Business Assignment - 1
Contemporary Issues in International Business - Assignment Example It should be also noted that the environment in which international businesses operate is briefly explained so that the position and the challenges of global clothing industry to be fully understood. Businesses that operate globally have to face a series of issues. The willingness of investors to support global business initiatives is not standardized. In fact, Foreign Direct Investment (FDI) flows in markets worldwide present high variation, being reduced from time to time, usually because of local political or economic crises.1 FDI has become popular due to the low level of its risks, compared to other internationalization strategies. Justin explains that FDI can be described as ‘the investment in the real assets of a foreign company so that a product is produced or marketed.2During the last five years, FDI shows important downturns probably because of the recession of 2008. The specific fact is reflected in Graph 1 and Graph1a (Appendix) where the changes in FDI globally, both as inflows and outflows, are presented. The recent trends in regard to FDI globally are also presented in Graph 2 (Appendix) where the emphasis is given on the FDI inflows in developing countries. It should be noted that a firm that wishes to secure its position in the global market needs to be able to continuously improve its productivity in order to respond to global competition, which tends to favor the most powerful organizations. In fact, due to globalization, competition has become stronger not only in the international market but also in local markets.[i] Another issue for international business is the elimination of trade barriers. In practice, it has been proved that trade barriers can significantly threaten the prospects of firms in the global market, either temporarily or permanently. Â
Thursday, October 3, 2019
Tax Returns Essay Example for Free
Tax Returns Essay Consider an accountant who prepares tax returns. Suppose a form 1040EZ requires $12 in computer resources to process and 22 minutes of the accountant’s time. Assume a form 1040A takes $25 in computer resources and needs 48 minutes of the accountant’s time. If the accountant can spend $630 on computer resources and has 1194 minutes available, how many forms of 1040EZ and 1040A can the accountant process? Solution: Let      x be the number of form 1040EZ that the accountant can process y be the number of form 1040A that the accountant can process The system of equation required for this problem is 12x + 25y ≠¤ 630 22x + 48y ≠¤ 1194 In augmented matrix form: The reduced form gives us the following set of equations:            x + 2. 5y ≠¤ 52.5          x + 2.5(4.3) ≠¤ 52.5                x ≠¤ 41.7                      y ≠¤ 4.3 Answer: The accountant can process at most 41.7 ( or 41) 1040EZ forms and at most 4.3 (or 4) 1040A forms. You are given the following system of linear equations: x – y + 2z = 13 2x + y – z = -6 -x + 3y + z = -7 a. Provide a coefficient matrix corresponding to the system of linear equations. What is the inverse of this matrix? What is the transpose of this matrix? d. Find the determinant for this matrix. det(A) = (1)(1)(1) + (-1)(-1)(-1) + (2)(2)(3) – (2)(1)(-1) – (-1)(2)(1) – (1)(-1)(3) det(A) = 19 Calculate the following for a. A * B b. -4A c. AT Solve the following linear system using Gaussian elimination. Show work. 3x + y – z = -5 -4x + y = 6 6x – 2y + 3z = 2 Solution: Backward substitution: 19/7 z = 76/7             z = 4 y – 4/7 z = -2/7          y = 2 x+1/3 y – 1/3 z = -5/3            x = -1 Solve the following linear system for x using Cramer’s rule. Show work. x + 2y – 3z = -22 2x – 6y + 8z = 74 -x – 2y + 4z = 29 Solution: The coefficient matrix corresponding to the given system is and the answer column is det(A) = (1)(-6)(4) + (2)(8)(-1) + (-3)(2)(-2) – (-3)(-6)(-1) – (2)(2)(4) – (1)(8)(-2)            = -10 Plug-in the answer column to x column and get the determinant det(X) = (-22)(-6)(4) + (2)(8)(29) + (-3)(74)(-2) – (-3)(-6)(29) – (2)(74)(4) – (-22)(8)(-2)            = -30 Plug-in the answer column to y column and get the determinant det(Y) = (1)(74)(4) + (-22)(8)(-1) + (-3)(2)(29) – (-3)(74)(-1) – (-22)(2)(4) – (1)(8)(29)            = 20 Plug-in the answer column to z column and get the determinant det(Z) = (1)(-6)(29) + (2)(74)(-1) + (-22)(2)(-2) – (-22)(-6)(-1) – (2)(2)(29) – (1)(74)(-2)            = -70 By Cramer’s rule, the solution to the system is x = -30 / -10 = 3 y = 20 / -10 = -2 z = -70 / -10 = 7
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